It was a monumental task to select the artwork to accompany this review because there are so many stellar uses of the font in the wild. If I were to write some asinine '10 ways to get better at typography!' post, I would probably have 'use Founders Grotesk' as one of the list items. No one is better at these types of non-revival revivals than Kris Sowersby. While Founders is refined, it is in no way cold or aloof-it is simply a grotesque design that's been re-birthed a century later by a master of the craft. Typefaces like this can be awkwardly proportioned (sometimes intentionally and endearingly so) and the individual characters can be so loud as to distract from the text as a whole. It is difficult for me to think of a classic grotesque that's as effortless as Founders. Founders has grown into a robust family of widths and styles over the years, but this review will focus on the original version, and we can address the text, mono and condensed versions in separate reviews. Founders is at once both familiar and unique, matter-of-fact and charming. It's difficult to set a word in Founders and have it look bad, and it's often used to drive publication and branding aesthetics all on its own. The low x-height, the double-storey 'g', the spurred 'a' and the apertures that threaten to close off are all classic characteristics of the genre, yet it's a very easy to use typeface with gorgeous proportions. That's an interesting distinction in a genre of typeface design that got its designation because it was considered, well, grotesque.įounders is certainly still a grotesque, mind you. 009 Informationįounders Grotesk is probably the prettiest Grotesque face I've had the pleasure of using.
#Aktiv grotesk light donwload license
This non-exclusive, revocable license grants limited rights to use the Webfonts on the domain specified on your sales receipt. Klim Type Foundry Webfont License Agreement1.
Historic Influences The capital set from Miller & Richard's № 7 release from 1912 was a key influencer on Founders Grotesk's capital set 3. N✠3 .nz - Miller & Richard's Grotesque Nº 7, an all-caps design from 1912 and one of the inspirations for Founders Grotesk.